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4:00 AM 23rd October 2021
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The Most Googled Outfits Ahead Of Halloween

It’s officially spooky season, and due to the COVID-related restrictions Brits were living with for the majority of 2020 and part of 2021, this year is the first chance since 2019 for many to dress up in a fun fancy dress costume for a night out.

So, whether you want to get a little creative with your look this year, or play it safe and stick to a timeless classic, now is the time to get started to make sure you’re in for a treat and not a trick when your friends upload their pictures to Instagram on November 1st!

Before you spend endless hours scrolling on Pinterest for inspiration, only to settle for something from your wardrobe worn in years gone by, the data experts at SlotsUp have taken a deep dive into Google searches to uncover the most popular, on-trend Halloween costumes this year:

Here are the top 10 most popular costumes in the UK, according to Google Trends:

Scarlet Witch
Purge
Cat
Midsommar
Cruella
Harley Quinn
Princess
The Joker
Zombie
Money Heist



Scarlet Witch

Source: Cosplay Central
Source: Cosplay Central
If you ‘marvel’ in all things fancy dress, then Scarlet Witch’s Wandavision costume may be the 2021 Halloween look you’ve been looking for. “Scarlet Witch costume” topped the list with the highest Google search interest, and conveniently is also a fairly straightforward costume to create.

All you will need is a red bodysuit, cape and gloves, along with Scarlet’s staple headpiece, which you can buy separately from the likes of Etsy and Amazon, or even create your own to save on costs.

The Purge

Source: DiscussingFilm
Source: DiscussingFilm
In close second place is the Purge. In true Purge style, Halloween occurs just one night a year, so you have to go all out. The staple for any Purge outfit is a statement mask which, luckily, are available to buy with lots of choice. Whether you want luminous lights, or a cute-but-psycho bunny head, you can find a variation of it over on Amazon.

Cat

Source: Good Housekeeping
Source: Good Housekeeping
If you’re ‘feline’ like keeping it classic, then your go to this year may be a cat costume.

Coming in third place as the most popular Halloween costume search, it’s no wonder this super simple costume is a winner, with the option to DIY a costume and sultry eyeliner whiskers never going out of fashion. Keep it simple with some cute cat ears, or go the extra mile with a choker, gloves and a tail like this costume set on Amazon for just £14.99.

Midsommar

Source: Reddit
Source: Reddit
Following the release of the hugely popular 2019 horror film, Midsommar - where a group of friends travel to a Swedish festival only to find themselves in the clutches of a Scandinavian cult - it seems the traditional Swedish costumes and floral headpieces have caught on as a 2021 Halloween trend!

This look is super simple to recreate. There are countless options online for white, floral tunic dresses, such as this one from ASOS. Pair with a floral headband, whether it be a DIY job or purchased from the likes of Claire’s, and you have a complete costume.

Cruella

Source: Sara Du Jour
Source: Sara Du Jour
Lock away your dalmatians as Cruella is the fifth most popular trending halloween costume for 2021! The popularity for the costume is no doubt due to the recent release of ‘Cruella’ on Disney+ in May 2021, starring Emma Stone.

You can buy the complete outfit from Smiffys, available on Amazon. Or, if you’re halloween-ing on a budget, you can pair a plain black midi dress with Cruella’s iconic black and white wig separately on Amazon, paired with some red gloves and lots of glam.

Research done by data experts https://www.slotsup.com/