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 | Lancashire Times Weekend Edition |
2:00 AM 20th March 2023
lifestyle
On-Track For Continued Customer Growth As LNER Leads The Way
photo credit LNER
Between October and December 2022, passenger journeys were at 96 per cent when compared with the same period for 2019, according to new data published today by the Office of Rail and Road (ORR). The figures include eleven days of strike action and several consecutive days of engineering upgrade works at both Newcastle and York, affecting the number of services LNER could run. During the quarter, LNER recorded 5.4 million passenger journeys, an increase of 15 per cent on the same period in 2021.
LNER data shows that more than 23 million passenger journeys were made on its services between March 2022 and the beginning of February 2023. Fridays and Sundays are now proving to be the most popular days for people to travel. Meanwhile, LNER maintains its lead over the share of the air market with more than 50 per cent of journeys between Edinburgh and London as people increasingly look to travel in a more sustainable way.
The ORR data has been published just ahead of English Tourism Week. LNER is proud of the many destinations it serves along the 956-mile East Coast route, including York, Leeds, Wakefield, Doncaster, Harrogate and Hull.
David Horne, Managing Director at LNER, said:
“Our investment, innovation and dedication in putting our customers first, doing everything we can to ensure they enjoy the best possible experience, have been key to our success in attracting more and more people back to travel with LNER over the past couple of years.
“We have invested in our fleet and in improvements across our stations, added new destinations introduced new services and have pioneered a digital revolution, making travel smarter, simpler, accessible, and attractive. Our award-winning app enables customers to book journeys, reserve their seat and sign up to live journey updates and One-Click Delay Repay, while enjoying the benefits of our LNER Perks loyalty scheme – all at the touch of their fingertips.”
“Our investment, innovation and dedication in putting our customers first, doing everything we can to ensure they enjoy the best possible experience, have been key to our success in attracting more and more people back to travel with LNER over the past couple of years.
“We have invested in our fleet and in improvements across our stations, added new destinations introduced new services and have pioneered a digital revolution, making travel smarter, simpler, accessible, and attractive. Our award-winning app enables customers to book journeys, reserve their seat and sign up to live journey updates and One-Click Delay Repay, while enjoying the benefits of our LNER Perks loyalty scheme – all at the touch of their fingertips.”
LNER’s ongoing investment and digital innovations means hundreds of thousands of tickets have already been put on sale for travel up to 8 September 2023, enabling more customers to plan ahead for great value fares for their summer getaways.
Exclusive research revealed by LNER shows memory-making leisure travel is still high on the agenda this year, despite the rising cost of living. The survey conducted for LNER by Ipsos, shows that travel remains top-of-mind with 65 per cent of people planning to take a leisure trip within the UK during 2023.
VisitEngland Director, Andrew Stokes, said: “With spring upon us, the Easter break just ahead and as we come together to celebrate English Tourism Week, it is timely to highlight the ease and convenience of rail travel to access the outstanding visitor attractions and destinations here on our doorstep, and in an environmentally friendly way too.”
Sarah Loftus, Managing Director at Make It York, said:
"Travelling to York by train is one of the fastest and most environmentally friendly ways to make your journey to our historic city. Our Annual Visitor Survey revealed that in 2022, 36% of visitors travelled to York by train, vs. 31% in 2020 and 2021. With the return of international travel, we anticipate that visitors travelling by train will only continue to rise over 2023 and 2024."
"Travelling to York by train is one of the fastest and most environmentally friendly ways to make your journey to our historic city. Our Annual Visitor Survey revealed that in 2022, 36% of visitors travelled to York by train, vs. 31% in 2020 and 2021. With the return of international travel, we anticipate that visitors travelling by train will only continue to rise over 2023 and 2024."
Julia Lumley, Place Marketing Manager at Destination Harrogate, said:
“We are big supporters of train travel at Destination Harrogate, so it is great to see that there has been a positive return to rail following the pandemic, and we hope it will continue.
“With a railway station located in the heart of Harrogate town centre with easy connections from York and Leeds, and a direct route from London King’s Cross six times a day with LNER, getting to Harrogate by train is not only easy, it is more relaxing, and a greener way to travel to the area.”
“We are big supporters of train travel at Destination Harrogate, so it is great to see that there has been a positive return to rail following the pandemic, and we hope it will continue.
“With a railway station located in the heart of Harrogate town centre with easy connections from York and Leeds, and a direct route from London King’s Cross six times a day with LNER, getting to Harrogate by train is not only easy, it is more relaxing, and a greener way to travel to the area.”