Leeds-based brand engagement agency XSEM has launched a specialist division dedicated to the pharmaceutical sector, formalising its focus on managing events within highly regulated environments.

The new unit is managed by director Caroline Medcalf, who joined the agency in 2024. The firm reports that pharmaceutical work now represents nearly one-fifth of its annual turnover, with a client base extending across the UK, Europe, and Asia.

The division intends to bridge the gap between strict industry compliance and creative event delivery. By offering senior-level access and ensuring all staff are trained by the Association of British Pharmaceutical Industry (ABPI), the agency aims to assist global healthcare firms in meeting governance and ESG (Environmental, Social, and Governance) targets.

Caroline Medcalf said: “We’ve developed a partner-led approach that offers clients senior level stakeholder access and an experienced, qualified team who carry the intelligence and understanding of the unique needs within the pharma industry, especially around governance, compliance and approvals.

“The operation has been a great success. We’ve built trusted relationships in the pharmaceutical sector over the last two decades, combined with the skillset of XSEM’s wider business in terms of creative thinking, production, exhibition capabilities and marketing skills, offering our pharma clients a full agency experience. It’s a strong proposition for pharma organisation who might not have had this option previously.”

The division is supported by Victoria Richards, head of operations, alongside project directors Nicole Woodcock and Sarah Symington. The team brings expertise in managing international congresses, advisory boards, and educational meetings across the UK, Europe, and North America.

Dan Bardgett, XSEM co-founder and MD, said: "It’s been really exciting to watch the pharma operation take shape. Combining the team’s breadth of industry experience with XSEM’s own in-house creative communications, brand experience and event management has been the perfect marriage.

“We’re proud of the contracts we've won so far and are looking forward to continuing our growth in this area for pharma organisations needing a collaborative, experienced and highly qualified hands-on partner.”

Established over 20 years ago, XSEM employs more than 40 staff. Outside of its pharmaceutical operations, the agency maintains long-term partnerships with brands including Molson Coors, PPG, and Co-op Wholesale.