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P.ublished 4th July 2026
business

From A Yorkshire Shed To Launching Global Consumer Brands: The EPE International Story


The EPE team with CEO Noel Pamment (holding the kettle)
The EPE team with CEO Noel Pamment (holding the kettle)
Founded by CEO Noel Pamment as a small family business operating from a shed in Yorkshire, EPE International has grown into one of the UK's leading distributors of consumer brands and a major force within the electrical and housewares industry. Today, the company operates from a 150,000 sq ft distribution facility in Bradford, West Yorkshire, employs more than 50 people, and works with retailers across the UK and Europe, helping drive growth across some of the fastest-growing categories in the consumer goods market.

Over the years, the company has developed a reputation for identifying opportunities ahead of the market, building brands for long-term success and creating strong retail partnerships. While many distributors focus solely on logistics, EPE has invested heavily in brand development, marketing, retail support and consumer demand generation, helping transform products into recognised household names.

That approach is perhaps best demonstrated through the company's latest launches. In 2026, EPE introduced Hamilton Beach to the UK market, bringing America's #1 Electric Cooking Appliance Brand and more than 115 years of professional kitchen heritage to British consumers. At the same time, the company has overseen the return of Rediffusion, one of Britain's most recognised heritage names, reimagined for a new generation with a focus on home comfort, wellbeing and modern living.
Together, these fully managed brand launches represent the next chapter in EPE's growth story and highlight the company's ability to bridge global brands with local market expertise.

Noel Pamment, CEO of EPE International, commented: "When we started the business, we never imagined it would grow to the scale it has today. Like many Yorkshire businesses, we began with very little other than hard work, determination and a belief that we could build something special.

"What has never changed is our commitment to finding great brands and helping them succeed in the UK market. Whether that's introducing a globally recognised American brand like Hamilton Beach or bringing an iconic heritage name like Rediffusion back to consumers, we see ourselves as long-term brand builders rather than simply distributors.

"Yorkshire has always been at the heart of our business. We're incredibly proud of our roots and of the fact that from Bradford we've been able to build relationships with retailers across the country and help bring world-class products into millions of homes. The industry continues to evolve, but our ambition remains the same - to partner with outstanding brands, support our retail customers and continue investing in the future of the UK consumer market."

Today, EPE International stands as one of the most respected names in the sector, combining the agility of an entrepreneurial business with the scale, infrastructure and expertise required to launch and grow major brands in a highly competitive retail environment.

As the company continues to expand its portfolio and invest in new opportunities, its story remains a powerful example of how a Yorkshire business built on ambition, resilience and innovation has become a driving force within the UK electrical and housewares industry.