12:20 AM 9th January 2022
Waving Goodbye To Alcohol This January?
The New Year is upon us and while we can’t predict exactly what the first month of 2022 will look like, we can be certain that plenty of people will be making positive lifestyle changes… enter Dry January.
For those who decide to go on the wagon for January, there’s no better-tasting alcohol-free beer to see them through than Heineken 0.0. Regularly described as one of the best tasting beers on the market, alcohol or no alcohol. Heineken 0.0 bottles and cans (330ml) contain 69 calories providing a great choice for those looking to moderate.
It is made with the same quality ingredients as its alcoholic original, boasting the familiar and characteristic fruity notes of the 5% ABV Heineken Original, the only difference being that 0.0 is without the alcohol.
The non-alcoholic beverage is double brewed with a unique recipe and has its alcohol content carefully removed to enable and empower consumers with choice, and options, to be able to moderate as part of a balanced lifestyle, whilst being able to enjoy every beer moment.
2022 will see the rollout of the first alcohol free draught beer to sit alongside regular beer taps in pubs utilising the existing cellar set up.
It will be available in hundreds of UK pubs and the development of the product has been a labour of love for the brewer. Since 2017 beer experts from HEINEKEN innovation breweries in four countries have worked together under the stewardship of Global Master Brewer Willem Van Waesberghe to bring Heineken 0.0 Draught to market.
The Low and No beer category is growing at around 30 per cent year-on-year but the introduction of draught is expected to cause an explosion in value in the market – by 2025 it could be worth as much as £250 million.
Commenting Matt Saltzstein, Beer Unit Director said:
“Heineken 0.0 allows people to enjoy a delicious beer on any occasion without ever having to compromise on flavour. For those that have committed to moderating their alcohol intake this January, or even going completely dry for the month, Heineken 0.0 means they can do so while still enjoying a refreshing and full-flavoured beer. In a month of saying no, alcohol-free Heineken 0.0 bottle and cans allows people to say yes.”
Speaking on the launch Willem Van Waesberghe, said:
“I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward. Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink. For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for – a mouth-watering aroma, bright white head and lively carbonation”.
Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans in major supermarkets and convenience stores.