People Are Taking Back Control Over Their Health
People are increasingly putting their health into their own hands, according to new research.
This was revealed by health testing specialists, YorkTest, who analysed Google search data to discover current trends around private health checkups.
More than 400 relevant search terms were analysed to understand how much interest in private healthcare testing has grown.
The results for each area is here:
||Searches for 'private health check'
and 'health MOT' related terms
|Index score (based on searched per capita)
|Newcastle upon Tyne
Overall, searches for ‘private health check’ grew by almost 60% between 2019/20 and 2021/22 across the UK. Other phrases like ‘health MOT’ rose by 40.17% for the same time period.
According to the data, men were more likely to search for gender-specific health checks than women. Searches for ‘Bupa well man check’ soared by 156% between 2019/20 and 2021/22, while ‘Bupa female health check’ rose by 44%.
Dr Gill Hart, scientific director at YorkTest said of the findings:
Dr Gill Hart
“The world has changed hugely over the last couple of years, affecting everything from the way we work to the way we take care of our bodies.
“Even day-to-day concerns such as feeling constantly tired, having trouble with digestion or focussing might have felt like a personal battle in the past, but more and more people in Leeds are realising they can be solved - but only with access to information about what’s going on in your body. Luckily, there are credible at home health tests available that do just that.
“It’s interesting to consider the impact this might have on the workplace of today. Clearly there’s a demand for personal health checks, and as the cost of living grows, access to premium care will become more and more important to everyone - rather than bury their heads in the sand, people want to feel empowered to know how to take care of themselves best. And employers who realise this could soon meet their staff’s needs by providing them access to up-to-date, personalised health data.”
For the full breakdown of regional and keyword rankings, click here