Over A Third Of Brits Sing 'The Holidays Are Coming Jingle' Every Day

After joyful years of the 'Holidays Are Coming' advert, Coca‑Cola has embarked on a festive journey, unwrapping a research study that delves deep into the heartwarming sentiments of the cherished ad.

The famous TV advert first appeared on our TV screens back in the winter of 1995 when we saw a fleet of twinkling Coca-Cola trucks travelling across a snowy landscape with the now familiar phrase of #HolidaysAreComing.

It has captivated audiences worldwide for over two decades. The heartwarming message of unity, happiness, and the spirit of giving throughout the advert is why, for the first time, Coca‑Cola has conducted comprehensive research exploring the sentiment of the long-standing ad, and unveiled the nation's emotional connection to the advert and its instantly recognisable jingle.

The jingle has even become so iconic that two in five (38%) Brits would add it to their playlists if they could, so they could listen to it all year long, and over two-thirds (67%) say it gets stuck in their head, most commonly for up to two hours (27%). As well as kicking off the most wonderful time of the year, the Coca‑Cola Christmas 'Holidays Are Coming' advert makes 24% of us think of warm, cosy nights during winter and takes 22% of us back to our childhood - no wonder that over a third (35%) of Brits find themselves singing the jingle 1-3 times a day.

In addition to the 'Holidays are Coming' advert, Coca‑Cola launched its new 2023 Christmas campaign, ‘The World Needs More Santas’ on 17th November in Great Britain, which celebrates the spirit of Santa Claus in all of us. The iconicity of Santa Claus serves as a symbol of kindness, generosity, and goodwill, whether it's helping a neighbour, sharing the last Coca‑Cola, or lending a hand to a stranger in need.