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Lancashire Times
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Jan Harris
Deputy Group Editor
12:00 AM 25th November 2023
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Over A Third Of Brits Sing 'The Holidays Are Coming Jingle' Every Day

 

After joyful years of the 'Holidays Are Coming' advert, Coca‑Cola has embarked on a festive journey, unwrapping a research study that delves deep into the heartwarming sentiments of the cherished ad.

The famous TV advert first appeared on our TV screens back in the winter of 1995 when we saw a fleet of twinkling Coca-Cola trucks travelling across a snowy landscape with the now familiar phrase of #HolidaysAreComing.

It has captivated audiences worldwide for over two decades. The heartwarming message of unity, happiness, and the spirit of giving throughout the advert is why, for the first time, Coca‑Cola has conducted comprehensive research exploring the sentiment of the long-standing ad, and unveiled the nation's emotional connection to the advert and its instantly recognisable jingle.

The return of the Coca‑Cola Christmas advert marks the official start of the holiday season....
The jingle has even become so iconic that two in five (38%) Brits would add it to their playlists if they could, so they could listen to it all year long, and over two-thirds (67%) say it gets stuck in their head, most commonly for up to two hours (27%). As well as kicking off the most wonderful time of the year, the Coca‑Cola Christmas 'Holidays Are Coming' advert makes 24% of us think of warm, cosy nights during winter and takes 22% of us back to our childhood - no wonder that over a third (35%) of Brits find themselves singing the jingle 1-3 times a day.

In addition to the 'Holidays are Coming' advert, Coca‑Cola launched its new 2023 Christmas campaign, ‘The World Needs More Santas’ on 17th November in Great Britain, which celebrates the spirit of Santa Claus in all of us. The iconicity of Santa Claus serves as a symbol of kindness, generosity, and goodwill, whether it's helping a neighbour, sharing the last Coca‑Cola, or lending a hand to a stranger in need.

Elodie Peribere, Director of Marketing at Coca‑Cola Great Britain, said:
"We are thrilled to bring back the iconic and much loved ‘Holidays Are Coming’ advert and release our new, ‘The World Needs More Santas’, advert to ring in the start of the festive season for 2023. Our ‘Holidays are Coming’ ad release is a cherished moment that has warmed the hearts of people around the country. It’s amazing to learn, for the first time, what a special connection it has in the nation’s hearts, and their heads! The return of the Coca‑Cola Christmas advert marks the official start of the holiday season, and we can't wait to share this special moment with everyone.”




The Coca-Cola Christmas Truck Tour - 2023

The 14-tonne red lorry is decorated with fairy lights and fans can normally enjoy a can of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic in a 'winter wonderland' setting.

The truck will stop at 17 locations all across the UK and the destinations will be revealed as the official dates are confirmed.

Truck Tour location, date and timings:

Glasgow – Silverburn Shopping Centre - Friday 24 November 12.00-20.00
Edinburgh – Fort Kinnaird Shopping Centre - Saturday 25 November 12.00-20.00
Dublin – RDS Simmonscourt - Thursday 30 November to Sunday 3 December
Belfast – Titanic Slipway - Friday 8 December to Sunday 10 December
Gateshead - Metrocentre, St. Michaels Way, Metrocentre, Gateshead NE11 9Y - Sunday 26 November, 11:00 - 17:00
Leeds - White Rose Shopping Centre, Dewsbury Road, Leeds, LS11 8LU - Thursday 30 November, 12.00-20.00
Liverpool - Liverpool ONE, 5 Wall Street, Liverpool,
L1 8JQ - Friday 1 December, 12.00 - 20.00
Manchester - The Trafford Centre, Trafford Park, Stretford, Manchester M17 8AA - Saturday 2nd December, 12:00 - 20:00
Sheffield - Meadowhall Centre, The Management Suite 1 The Oasis, Sheffield S9 1E - Sunday 3rd December, 11:00 - 17:00
Leeds - Asda Morley, Howley Park Road, Morley, Leeds LS27 0BP - Saturday 16th December
Bradford - Morrisons, 275 Bradford Road, Idle, Bradford BD10 8EG - Sunday 17th December